El pato y el profesor

25.03.2009 | Author: Andrea Resmini
Sometimes great news has a way of waiting for you back home. We just got back from an energizing 10th Information Architecture Summit in Memphis, Tennessee, to discover that our Big Duck, Eric Reiss, had been elected “Best Professor” for the first intake of the Master in Digital Marketing at the Instituto de Empresa Business School in Madrid, Spain.

The Master is run by the combined talents of 15 brilliant teachers. Eric, an Associate Professor of Usability and Design, was chosen by more than 80% of the graduating class, an exceptional result especially given the fact that Eric is a de facto first-timer at the IE Business School.

Marta Pérez Lidón, Executive Director of the Master in Digital Marketing degree program, wrote Eric a couple of days ago while we were out drinking having the most interesting conversations in Memphis, to tell FatDUX HQ about this coveted award and to share some details.

Eric will accept the award via video-conferencing during the graduation ceremony, which will take place in the University's Aula Magna in Madrid today March 25th around noon. I think there is going to be some drinking involved as well and some secret recipes for a Manhattan, but I don't have all the details and I'm not sure Eric can share. Business is business, after all.

Congratulations, or, as they say in Madrid, felicidades!

Update

Eric Reiss accepts the coveted "Best Professor" award via video at the IE Business School commencement ceremony in Madrid, Spain. Notice the Manhattan in the lower right-hand corner...

eric_talks 

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Filed under:  Around FatDUX | Tags: fatdux, academia, award, ericreiss

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  11. I can share this: my favorite recipe for a Manhattan is 1 part Martini Rosso, 2 parts rye whiskey (or Canadian if genuine rye is not available), plus a dash of Angostura bitters.

    The Savoy Cocktail Book by Harry Craddock (1930) suggests that the "perfect" Manhattan is 1 part sweet vermouth, 1 part dry vermouth, 1 part rye, plus a dash of bitters.

    The Adaptive Path folks in San Francisco, who also claim the Manhattan to be their favorite tipple, swear by bourbon rather than rye. (I have this from both Jesse James Garrett and Peter Merholz)

    Well...as two of the world's foremost experts on user experience, who am I to quarrel with JJG and Peterme?

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