Five myths about user experience

23.06.2010 | Author: Eric Reiss
My two cents...

1. “There is no definition, so we can make up our own.”
No. The definitions are there, although the details may differ. User experience (UX) deals with how people interact with stuff – it represents the sum of their reactions and subjective perceptions. So, don’t go off on your own until you’ve bothered to do a simple search on Google. If nothing else, it will keep you from making a complete fool of yourself by confusing UX with usability.

2. “If the experts disagree, then the discipline isn’t really mature.”
No. Experts disagree in all fields. Doctors argue about the best treatments. So do designers. If you’re looking for a “mature” field, stick to horseback riding, which hasn’t changed much the past couple of hundred years. Instead, consider that most fields are “evolving”. User experience is one of these.

3. “User experience is only about computers and stuff.”
No. User experience is all around us. Eat a freshly picked strawberry. That’s a user experience, too. The problem seems to stem from the word “user”, which turns up in “user-friendly” and other computer-worldly clichés. But until we find a better word, it will have to do.

4. “If it’s on a screen, it must have something to do with IT.”
No. Just because a book is printed on paper, it doesn’t mean Tolstoy was working for the lumber industry. Granted, computers may be involved. But in the online world, UX focuses on what goes on the screen and less on how it got there.

5. “User experience is a subset of [some other discipline]”
No. User experience is the umbrella under which many other highly structured activities take place – from information architecture to service management to graphic design to usability evaluation. If you put UX on equal (or lessor) footing with other disciplines, it’s easy to ignore it in favour of something more tangible – yet the forest continues to exist even if you only focus on the trees. And like a real umbrella, you'll first notice you’ve lost UX when it starts to rain.

Got a myth to add to the list? Post a comment - the floor is yours.

4 Comments »

  1. And of course, my favorite number 6:

    "Everyone is an UX expert and designer."
    No. Just because you can add up prices of goods as you place them in your shopping basket while walking through supermarket it does not mean you are supreme mathematician. Therefore, not everyone can be UX expert. It takes training, skill, and experience.

    Comment by Goran Peuc - 11:16 23.06.2010
  2. I'll add one to the list.
    <i>"UX is something of the thing"</i>
    No. UX means User Experience. You know User, the Human. UX is an emerging phenomenon during and after using something. It resides within a person. Often when people talk about UX, after a while you start to notice they are talking about the design of the thing, not the experience using it. It may just seem a matter of perspective, but it's an essential one. For example, some people talk about their affection for a Harley Davidson: its majestic sound, the quality of its parts, or its history of incarnations. That's Thing Talk! Having a conversation about what it means driving one, feeling part of a community, or being proud owning one is Experience Talk. And you know, the competing UX of a diving site is not looking at the competitors site on diving. It's the experience real diving gives you. Compete with that one.

    Comment by Peter Bogaards - 14:34 23.06.2010
  3. Great comments, Goran and Peter. Let's keep busting these myths!

    Comment by Eric Reiss - 21:46 23.06.2010
  4. another myth: UX is just the sum of its parts
    Or in the long version: We don't need UX in out project if we have good IA, design, development and do user/usability testing.
    Wrong because: UX also defines the strategy and the goals needed to do really good IA, design and development and it gives you the key indicators you need to really classify the test results.
    You will encounter this myth often with project/product manager in large corporations who mistakenly take their business goals and marketing profile of a product/service as strategy.

    Comment by Henning Grote - 14:06 23.10.2010

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