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Client: European Information Architecture Group
År: Ongoing
euroia.net.ning.com
What
Establish a social networking forum for user-experience professionals throughout Europe.
How
Building on a standard social-network platform, Ning, FatDUX incorporated a well-known mailing list application, Mailman. This enabled the group to run a discussion list without having to resort to “administrator broadcast”, which is the usual labor-intensive work-around.
Results
The group now has over 450 active members from 30 countries – including Central, Eastern, and Southern Europe, which have traditionally been left out of off-line user-experience communities. In 2009-10, there will be professional conferences for web strategists in Bul- garia, Croatia, Hungary, and Poland that can be directly attributed to contacts established through this application.
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