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Client: Nokia
År:
nokia.com
What
FatDUX, in conjunction with our sister company, Snitker & Co., was asked to test and evaluate
the proposed redesign for the individual country sites of the global telephone manufacturer,
Nokia. The prototype site was Nokia Ireland.
How
Experts from FatDUX reviewed the prototype and compared the improvements with features and functions on the existing site. The key pages included the start page, product comparison
pages, FAQ, accessory pages, and the new icons used in the proposed redesign.
Results
FatDUX prepared a list of recommendations. These were supplemented by a similar list prepared
by a Finnish usability team. In all, roughly 70% of FatDUX’s recommendations were implemented, the prototype was redesigned and in late 2006, the templates were rolled out to countries across Europe.
Although we cannot share specific numbers, Nokia reports significant
improvement in customer satisfaction and channel sales.
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