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Client: TÜV Rheinland
År: 2007/2008
tuv.com
What
TÜV Rheinland is perhaps best known for car inspections throughout Germany. However, the organization is actually the world’s largest quality assurance provider. For example, TÜV has quality certified over 40% of the world’s computer monitors. With a product portfolio of several thousand different offerings, TÜV called on FatDUX to help them develop a content strategy that would make it easier for users to find what they were looking for.
How
FatDUX conducted two on-site workshops in Cologne, Germany, and spent much time revie- wing website statistics (server logs), customer surveys, use-case scenarios, and other mate- rials. The result was a series of recommendations to the directors of TÜV.
Results
Shortly after our final presentation in January, 2008, TÜV merged with two of its competitors in Germany (confusingly also named “TÜV”). This has somewhat slowed the implementation process. However, the results appear to be good and the organization has enjoyed considera- bly improved economic success. We are proud to have played a part in this development.
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