Promoting information architecture

05.01.2010 | Author: Eric Reiss
New Year’s is a time of reflection. In my case, I pondered the many and varied ways we can promote the cause of information architecture. And I think I’ve discovered a completely untapped opportunity: professional wrestling.

Amazingly, there is not a single professional wrestler with an IA background! I’ve considered making this career move myself, but my wife thinks I look dumb in a Speedo (then again, who doesn’t?). So since my plans seem to have been vetoed, let me share my thoughts with you – perhaps someone else will enter the arena to make this bold, long-overdue move.

The name’s the game
First, professional wrestlers have a catchy name. I’ve considered the following:

Leo the Librarian (famous for the “Shssh of Death”)

Doctor Depends (never looks you straight in the eye)

The Terrible Thesaurus (a magical, yet misunderstood creature)

Getting a move on
Next, all wrestlers have “signature moves,” so I think I should have a couple, too. For example, Hard-Boiled Haggerty is famous for his “Shillelagh Swing.” And Cowboy Bob Ellis has “The Bulldog Headlock.” Well, here are some ideas I’ve been tossing around.

The Polar Bearhug
Perfect for tackling large-scale opponents

The Wurman Whirl
Create anxiety through the deadly use of information overload

The Dewey Decimator
796.8 ways to send your foe back to the stacks

The Barbed Wireframe
Box in your target no matter where he happens to be.

The Berrypicking Brainbuster
A shrewd combination of the very best moves available at any given time.

Michigan Leg Swirl
Prevail by degrees (this move is known in the industry as an “MLS”)

The Morville Mindbender
Become completely unfindable in the ring!

The Dublin Corner
Trap your opponent in a maze of metadata

Full Nielsen
Use statistics to pummel your adversaries into submission.

Defining the Damned Thing
A horrifying manoeuvre from which there is no apparent escape.

Moving forward
I have to confess, throughout my years as a professional information architect, I've had a secret mentor. I'd like to share his identity with you now:



Happy New Year!
Eric

12 Comments »

  1. This is terrific! You might enjoy the satirical accounts of usability testing and technical writing on http://www.cmtj.org - thanks for coming up with this!

    Comment by Coffee Milk Toast Jam - 18:22 05.01.2010
  2. Thanks Coffee! I'll take your suggestion under advisement!

    Any other wrestling moves you can think of? Contributions are welcome.

    Comment by Eric Reiss - 19:44 05.01.2010
  3. Wonderful post, that's put a good smile on my face for the rest of the day. Thanks Eric! ;)

    Comment by Karri Ojanen - 21:19 05.01.2010
  4. Fantastic Eric. How about the "faceted facebuster" - slamming your opponent's head into the mat in many different ways.

    Comment by Richard Dalton - 21:49 05.01.2010
  5. Levity is a beautiful thing.

    How about the 'Fantastic Flow'.
    Spin your opponent round and round til they have no idea where they are.

    Nice post!

    Comment by Jennifer Bohmbach - 23:34 05.01.2010
  6. There's also the "I-don't-want-to-tell-your-job Head-butt" Used by non IAs as a stifling move.

    Will the next IA Summit have a segment devoted to "Lucha Librarian"?

    Comment by Adam Polansky - 23:48 05.01.2010
  7. I would develop the search sledgehammer, seriously optimized content that slams its way into the top 5 search results for every search engine known to man and the two that only God uses.

    Comment by marianne sweeny - 23:52 05.01.2010
  8. Funny blogpost :-)

    If you like Conan the Libarian, you might enjoy this little piece of Software with the same name: http://www.jschilling.net/sw_conan.php

    Comment by Jacob Holm Laursen - 01:50 06.01.2010
  9. I LOVE these suggestions. What a lot of great moves.

    Maybe we should encourage folks to make more funny contributions and take a vote on these at the IA Summit in Phoenix. FatDUX will give a 50-buck Amazon gift certificate to the winner.

    Sound like a plan?

    Comment by Eric Reiss - 04:57 06.01.2010
  10. Jacob,

    The Conan app is terrific. I'm just sorry I'm on a PC platform (here at FatDUX, the writers and strategists are all on Wintel machines; art directors on Macs.)

    But hey, you OS X folks, you really should check this out. It's funny as hell.

    Comment by Eric Reiss - 05:00 06.01.2010
  11. I'd like to be "The Information Scent-inal".
    My signature move would be The Info Snack - a brutal mixture of my tweets and Mafia-War-auto-replies... followed by the secret IA Sign, of course.

    Comment by Jan Jursa - 07:41 06.01.2010
  12. Sure, there might not be any professional wrestlers with IA backgrounds...but are there any IAs with professional wrestling backgrounds? Imagine the advantage that would provide in meetings with difficult clients!

    Comment by Amy - 18:21 06.01.2010

Leave a comment