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Client: DONG Energy
Year: 2007
What
DONG Energy had commissioned a redesigned website from their advertising agency. Alt- hough the site was attractive, the management of DONG Energy knew that only by imple- menting a professional content strategy could they successfully launch their company on the Copenhagen Stock Exchange. DONG turned to FatDUX for advice.
How
FatDUX reviewed the page layouts, suggested alternative labels, and alternative structures within the proposed sitemap. These initiatives served to improve the site’s navigation and to make it easier to find information. Copy editors from FatDUX in Denmark and the United States then edited the proposed written content so that it would be web-friendly and so that there would be greater correspondence between the English and Danish texts.
Results
The site was launched and has proven very popular. The stock emission, though, was postpo- ned. FatDUX and DONG Energy continue to work together on web projects.
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