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Client: Switzerland Tourism
Year: 2009 - ongoing
myswitzerland.com
What
Switzerland Tourism contracted with FatDUX in August 2009 for a tailored writing workshop for their content team. During the research for the workshop, FatDUX discovered a wide range of usability problems with the existing design. After the successful completion of the content workshop, FatDUX was asked to suggest improvements to the visual design of the site.
How
Usability experts and content strategists from FatDUX reviewed the website and prepared a detailed presentation. They outlined 10 key problems and suggested specific improvements to the site. As a bonus, FatDUX provided revised page templates for five consecutive content levels. The screenshot shown above illustrates the proposed redesign.
Results
The project is ongoing; the FatDUX redesign has not yet been implemented.
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