Case stories
Business-to-business
Business-to-consumer
Applications
Social media
Travel and leisure
Client: Sitecore
Year: 2007
sitecore.net
What
Sitecore, one of the world’s leading mid-range content-management systems (software), relied on their site to generate leads and serve as a booking engine for product demonstrati- ons. However, the site was seriously underperforming. Therefore, Sitecore contacted FatDUX to help them identify problems and suggest improvements.
How
FatDUX started by conducting a basic usability review of the existing site. Roughly two dozen serious problems were identified and described to the Sitecore leadership. Sitecore asked FatDUX to create new page templates that fixed the existing problems, yet looked enough like the old site that visitors would not perceive this as a “major redesign”. Hence, FatDUX created a significantly revised information architecture, new wireframes, a revised “look and feel”, and detailed page specifications for Sitecore’s own in-house development team.
Results
The new site has performed spectacularly. The number of online product demonstrations has increased significantly, as have sales in general. With the introduction of the latest version of the software in June, 2009, FatDUX designed a special demo site for Sitecore. This project consisted of creating a fictitious interior-design company, OfficeCore, plus 30 pages of detai- led content, including a complete company history and eight customer case stories.
Top of page