Contact information

Office: +1 847 909-5946

Skype: susanmweinschenk
Twitter: @thebrainlady


Previous Positions

Chief of UX Strategy, Americas, at Human Factors International
Principal at Weinschenk Consulting Group


Masters and Ph.D. in Psychology from Pennsylvania State University, State College PA, USA
Bachelors in Psychology from Northeastern University, Boston, MA, USA

Other stuff

Susan Weinschenk has over 30 years of experience applying psychology to the design of online interfaces. She is a consultant to Fortune 1000 companies, non-profits, and educational institutions. Her clients include Target Stores, Disney, Best Buy, Charles Schwab, Vanguard, Medtronic, and American Express.

Susan has written 5 books on user experience and user-centered design. Her two most recent books are: 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click?

Susan is a highly rated speaker and workshop leader. She is the founder and President of the User Experience Institute, and runs a popular blog:

Visit Susan's website at

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