Usability Banzai Case #15
If you have children, you have been to zoos and theme parks (of course, children are not a mandatory requirement to visit a zoo, but they help). If you have, especially when you are abroad, the Internet is your friend: getting an eagle-view of what's on store on location, knowing about bars, restaurants, picnic areas, and toilets in advance is invaluable. Not to mention the evenings of fun and anticipation that printing out a map where x marks the spot can offer, thanks to the magic of PDFs.
It is somewhat disappointing then that so many online presences are lacking, uninspiring and provide little information. That is, except for our good friends at the
København Zoo. Examples are in the numbers, as they either don't tell you about special deals or they forget to point out where the facilities are, so useful approaches stand out. One of them is the way Gröna Lund, the tivoli park in Djurgården, Stockholm, offers a quick and extremely clear view of what's available for your children if you visit. If you click the 'Attraktioner' link on the main navigation bar, you land in a page which offers this:
As you can see, it's a list of all the main attractions. Just above the list you can see radio boxes, and an invitation to
Välj längd, to choose an height. Click on the
Under 120cm radiobox and you get this:
which is the complete list of attractions available to children (and hence families) under one meter twenty centimeters tall. This is simple and straightforward, as most of good design is, but invaluable.
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