Adspeak

What the agency says: 

What they really mean:

We've developed an interesting concept.

Don't feel bad if you don't understand any of this.

We've chosen a classic approach...

We couldn't find a good idea...                    

This campaign gives you a unique opportunity for marketing synergy...                  

We want to get our fingers into more of your marketing budget...

The headlines are simple and straightforward...

The copywriter had a hangover...

The visual style is elegant and uncluttered...

The art director couldn't find any interesting pictures...

Naturally, we'll need a more detailed brief...

We haven't got a clue as to what this is all about...

We're appealing to a very specific audience...

We hope your customers know what this is all about...

Have you considered a more targeted strategy?

Your marketing plan is total crap.

Your colleague has proposed some very interesting ideas...

Don't bring this idiot to any more meetings...

We feel it's time to move ahead on this project...

Stop screwing around!                    

It's a shame we didn't know about this earlier...

We're not bloody mind-readers!                   

Of course, we'll be glad to incorporate these new ideas...

It's going to cost you a bundle...                 

It'll be difficult to incorporate these new ideas...

You couldn't possibly afford it!