Why not have your print agency do your website?

20.02.2009 | Author: Lynn Boyden
Because your print agency develops what people SEE about your company.  People who come to your website want to DO something with your company.  It's a fundamental difference and your customers will appreciate you the more for understanding it.

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4 Comments »

  1. Right, print agencies thinks like ad agencies; in attention, interest, desire and action (AIDA). When users get to your website, they are usually beyond both attention and interest, but filled with desire and ready to action.

    Comment by Søren Muus - 09:56 27.02.2009

  2. But nowadays, are there such things as stand-alone print agencies? How do you feel about agencies with an interactive arm? Or, agencies that partner within the larger corporate parent?

    Comment by matthew - 00:22 04.03.2009

  3. Well, Matt, none will admit to being stand-alone print, but a lot of them still are. They set a traditional art director to work designing an interface that resembles the design guide for print and then farm out the template-making to a freelancer who knows some HTML. Or the agency turns the project over to a technical integrator. But as Lynn points out, the look-and-feel take precedence over the functional concept, which is why so much of this crap fails.

    Comment by Eric Reiss - 09:23 04.03.2009

  4. I think this is an interesting debate to focus on. Now that the general public has been aware of the internet for over 10 years, I propose that there are more agencies that position themselves as overall "media agencies" than as a print shop with a web arm. The ones I've worked with in the past take great pains to make that distinction, and I know of at least one that stopped doing print as is "interactive" exclusively. I'd like to continue this discourse in person, perhaps over some good drinks? Its 2009, print is dead (or rather, close to dead).

    Comment by Matthew - 02:01 08.03.2009

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