Who we are

FatDUX is a full-service interactive agency specializing in:

- healthcare
- industrial processes
- telecommunications
- government/NGO
- international tourism

In addition to our B2B and service-design expertise, we have also worked extensively with fast-moving consumer goods and personal electronics.

Our background
Headquartered in Copenhagen, Denmark, the agency was founded in 2006 by three leading web authorities, Søren Muus, Eric Reiss, and Thomas Snitker. The goal was to bridge the gap between online and offline communications that hinders effective brand-building and reduces communication effectiveness.

Our name
The DUX in our name is a popular acronym for "Design of User eXperience". It's a term used to describe the overall experience and satisfaction a user has when using a product or system. Good UX makes people happy and makes businesses more successful. But if UX is ignored, the results can be very bad indeed.

Our goal
We make sure FatDUX clients create a positive impression at key brand touchpoints, through the use of of innovative interactive products. We develop detailed blueprints to guide designers, programmers, and content providers. We design and incorporate visual identity to ensure consistency and recognition. And we conduct impartial usability evaluations to improve the value of our work.

Our team
Combined, the members of the FatDUX team have almost two centuries of interactive experience - including the development of over 1000 websites and other on-line applications.

The FatDUX Group has offices in Croatia, Denmark, Germany, Poland, and the United States, plus strategic partners in Africa, the Middle East, and the Asia-Pacific region.