Why we're here
We fill the critical gap between ad agencies and web houses. You want to build your brand. You want a solid technical solution. We make sure you achieve both of these very different goals.
Ad agencies dream in color
Ad agencies usually design websites that reflect the look and feel of a company's advertising - clever pictures, tantilizing headlines. Some even proclaim that "brand" should be created on its own terms, happily ignoring the well-established rules that govern the online experience.
But online, a concept relates to what a website can do. While "look and feel" may make your brochures attractive, they won't help you build your brand online. If you slow the flow of information with fancy animations, or fill the screen with irrelevant graphics, your visitors are going to leave - and the potential loss of goodwill and credibility is considerable.
Web houses talk in code
Web houses love acronyms - XML, UML, CMS, HTML, DHTML, ETTWF. And most have lucrative deals with software providers. But the art of commercial persuasion usually isn't their strongest skill.
We know commercial success depends on people
We think about people - their behavior and their needs. Color and code are not the keys to increased conversion rates. People are. They're the ones with cash in their pockets.
We'll be delighted to coordinate colors with your ad agency. And we'll also crack code with your techies. But most important of all, we'll make sure your site visitors are happy and your business grows. After all, isn't that more important that the color of your links?
Theory vs. practice
In theory, both ad agencies and web houses can build great websites. But in practice, most have their own agendas.
We think someone should be looking out for YOUR business and the needs of your site visitors.
That's why we don't design brochures or write HTML. We design valuable online experiences that benefit both you and your customers.